One of Bangkok's largest and most popular shopping malls, located within the historical district of Siam. This sprawling mega mall features 9 levels of stores covering local and international clothing brands, accessories, precious jewellery, technology, homewares, hair salons, nail salons, toys, luxury cars, and more. Well-known brands at Siam Paragon include Chanel, Cartier, Dior, Gucci, Jimmy Choo, H&M, Zara, and Thomas Sabo.
Don't feel like shopping? There's still plenty of things to do at Siam Paragon including a large cinema, kids' play centre, bowling alley, and even an aquarium. The ground floor is dedicated to food with dozens of dining options to refuel between bouts of shopping. Choose between fast food, international cuisines, traditional Thai food, or fine dining restaurants. With 2 giant adjacent malls (Siam Center and Siam Discovery), big spenders could easily devote an entire day in Siam shopping up a storm!
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Look Around
Who Will Like Siam Paragon
Food Connoisseur
Head straight to the ground floor to explore the massive food court with options ranging from fast food to fine dining. There are international favorites like Garrett's Popcorn an even a dedicated vegan restaurant. Dining options aren't limited to the food court, almost every floor has a Starbucks and a handful of restaurants.
Luxury Maven
Check out the latest luxury cars inside 2nd floor stores Aston Martin, Bentley, Porsche, and Maserati. Don't worry ladies, there's oodles of luxury fashion stores on the main floor, like Gucci, Chanel, Prada, Bvlgari, Dior, Luis Vuitton, Jimmy Choo, Cartier, and Hermes.
Retail Therapist
Shop till you drop with 9 floors of retail options to explore. Discover local Thai brands or go for something more familiar like Zara or H&M. Get a Tourist Privilege Card for shopping discounts at Siam Paragon, Siam Discovery, and Siam Center malls.
Entertainment Specialist
Watch the latest movie at Paragon Cineplex on floor 5. Live it up at the luxurious Honda Ultimate Screen with reclining lounge chairs, blankets, and a complimentary drink and snack. On the way down, try out the latest PlayStation at Sony Style on floor 2.
Photography Whiz
Drool over the latest camera gear at Sony Style or Big Camera, both located on the 2nd floor.
Fun Expert
Marvel at the colorful fish inside SEA LIFE Bangkok Ocean World, located on the basement floor, or visit floor 5 for the bowling alley, play center (Kidzania), and movie theatre. There's even a special kids' cinema with a ball pit and slide!
Insider Tips For Siam Paragon
- Save time and money by purchasing your SEA LIFE Bangkok Ocean World tickets online in advance.
- Movie tickets can be purchased online or at the door. Most mainstream movies are played in English with Thai subtitles, but it's best to check they haven't been dubbed in Thai.
- All cinemas in Thailand play the King's anthem before the film starts. Everyone (including tourists) must stand during the King's anthem to pay respect.
- Free WiFi is only available in certain restaurants and cafes.
- Order a Tourist Privilege Card online to receive free WiFi, 5-30% discount on shopping and dining, and up to 6% VAT refund. The card can be used at all 3 Siam malls: Siam Paragon, Siam Discovery, and Siam Center.
- Take advantage of discounts when getting picked up or dropped off by Grab.
Video
How To Get There
Rideshare
Grab drivers pick up and drop off near the main western entrance.
Taxi
Taxi drivers pick up and drop off near the main western entrance.
Tech & Photography
Wifi
Public wifi access: Free (works poorly)
Photography
Photography allowed: Yesflash use is restricted
Tripod allowed: Not encouraged
Selfie sticks allowed: Not encouraged
Best time to shoot: Anytime
Tips: Flash photography is not allowed in the aquarium.
Drones
Drones allowed: No
Bags
Backpacks allowed: Yes
Secured bag lockers available: No
Food & Drink
The main food court is located on the ground floor. Most other floors have a handful of cafes and other eateries.
Backstory
Although "Siam" is not an official district of Bangkok, the area referred to as "Siam" by locals is considered to be the heart of Bangkok, as it was home to a Royal Palace, Sa Pathum, during the 1800s. A large portion of the area's land is still owned by the royal family.
The land which now houses Siam Paragon was originally the parklands of the Sa Pathum Palace, then the Siam Intercontinental Hotel. The mall was constructed following the hotel's demolition in 2002. The land is under a 30-year lease from the Crown Property Bureau.
Etiquette
- Make way for other shoppers, especially in busy periods.
- Barter. Prices are fixed if there's a price tag.
Scorecard
- Variety of shops from local to international luxury brands.
- Inclusion of other activities such as the bowling alley and aquarium.
- Close proximity to 2 other malls for a full day shopping.
- Range of dining options within food court, catering to all tastes and dietary requirements.
- Discounts for tourists.
- Expensive price tags at some stores.
- Large crowds in the evenings, especially at the food court.
Oh, you're so close
The awesome itinerary feature is only for VIP Members.
But that's ok! You're welcome to join the cool club for free.
Joining only takes a minute and it's... um... free! Plus you get other perks like badges, points, and unicorns.
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